SALAR Media Group | Spark The Conversation Launches Cannabis Education Tour Across California: “High My Name Is”
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Spark The Conversation Launches Cannabis Education Tour Across California: “High My Name Is”

With cannabis on the ballot for the 2016 election, the bus tour seeks to educate the public on personal freedom and host conversations about how to end to the Drug War.

(Los Angeles, California) October 19, 2016—In conjunction with the brand that will represent the heart of California farmers, Humboldt’s Finest, Spark The Conversation launches a multi-city, two-week education event and activation campaign set to inspire Californians to #bethechange, protect their basic liberties, and let their voices be heard as the California Cannabis Legalization Initiative, looms on the November 8th election ballot.

The tour kicks off with a private event hosted by jeweler Jacquie Aiche in Beverly Hills on Tuesday, October 19th at 4:20 pm. The Spark The Conversation bus will then travel the length of California and back concluding with an election viewing party on November 8th in San Francisco.

California’s legalization efforts are poised to bring the world’s largest cannabis market online and set a precedent for cannabis normalization efforts across the nation. With 90 million Americans supporting cannabis and drug reform, Spark The Conversation seeks to further empower the global community through media engagements, educational events, digital video and social media activations throughout the state and online.

The tour will kick off the #HighMyNameIs video and social media campaign encouraging participants to speak-up about their feelings on topics related to personal freedom, the drug war, civil liberties, non-violent imprisonment and social injustice. Anyone can participate by uploading a 15 to 60 second video, photo, or written message introducing themselves to their followers as a person who beloelves in personal freedom and posting it across social media using the hashtag #HighMyNameIs. Posts tagged #HighMyNameIs will be aggregated on the Spark The Conversation Facebook Page.

Spark The Conversation and the growing number of dispensaries, educators, activists, and media professionals that engage in the project, will help these participants connect to influencers, celebrities, politicians and cannabis businesses alike. The tour affords all participants the unique opportunity to broadcast and amplify their messages of personal freedom and activism through a grassroots campaign.


The official Spark The Conversation tour sponsors are Humboldt’s Finest, C3 Farms, Coast to Coast, Ganjapreneur, Emerald Family Farms, Cannibal City, Frontera Group, Salar Group, Evoxe Laboratories, Jetty Extracts, with media partnerships with Dope Magazine, Civilized and MassRoots. Tour support includes the University of California Hastings College of the Law, Harvest, Spare, UCLA, Bud & Roses, CCIA, BPG, Drug Policy Alliance, and SSDP.

The tour will begin in Humboldt County and then travel down throughout the state from Mendocino to Berkeley, Oakland then down to West Hills, Studio City, Los Angeles and back up to Santa Cruz  with the final stop in San Francisco for the DOPE Magazine Election Viewing Party held at SPARCsf. Participants can track the tour on our social media channels to find out the locations and times of the events we will be attending in order to join.

About Title Sponsor Humboldt’s Finest:

Humboldt’s Finest (HF) is an alliance of three heritage cannabis farms representing legendary Humboldt County. In November 2016, Humboldt’s Finest will be launching their premium sungrown craft cannabis brand into the marketplace. For more information, please visit Follow HF on Twitter/IG/Facebook: @HumboldtFarms @HumboldtsFinestFarms.

About Spark The Conversation:

Spark The Conversation is a national nonprofit education and awareness campaign that aims to change the social stigma of cannabis and its consumers by elevating the conversation between cannabis and personal freedom. For more information, visit Follow Spark The Conversation online via Twitter/IG/Facebook: @SparkTheConversation.


For Media Inquiries, please contact:

Zoe Wilder

Salar Communications Group

(910) 260-3509

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